The total number of individual people who have interacted with your Interactive Paper campaign. Each person is counted only once, regardless of how many times they interact with your materials. Users are tracked through a unique session identifier that persists across multiple visits.
Individuals who interacted with your campaign for the first time after the official campaign start date (target date). This metric excludes any users who may have tested the materials before the campaign went live. Testing users before this date are excluded from the unique user count to ensure testing does not distort results.
Anyone interacting after the campaign start date, even if they had tested the tool before. These users are counted as new users but not as unique users if they participated in pre-launch testing. This distinction is particularly important in pharmaceutical campaigns where sales teams often test internally before using materials with clients.
Users who have both viewed content and recorded at least one interaction with your Interactive Paper materials. This metric filters out passive viewers to show only engaged participants.
An interaction is counted every time someone opens a link, taps a button, scans a QR code, or engages with any element on the Interactive Paper. Users can create multiple interactions by tapping several times. Each tap of an NFC chip, scan of a QR code, click of a dynamic link, button press, or content interaction is counted as one interaction.
: A user taps 2 times → 1 user, 2 interactions
Shows how many times, on average, each user opened or interacted with the Interactive Paper. This metric helps measure how often people engage with the content.
Shows how many interactions occur within one session on average. This metric is especially relevant for Interactive Paper Touch, where users often interact multiple times in a single session due to the physical tapping behavior.
A session begins when the user interacts with the content. After a few minutes of inactivity (typically 10 minutes), the session ends. Any new interaction after that creates a new session.
:
- User interacts 3 times at 2 PM → 1 session, 3 interactions
- Same user taps again at 9 PM → new session, 1 interaction
The length of time a user actively engages with your content during a single session, measured from first interaction to last activity before the session timeout.
Detailed engagement data showing how users interact with specific webtools and content within your Interactive Paper experience. Activities track:
- Time spent on each page or tool
- Which specific pages were viewed
- The sequence of user navigation
- Duration of engagement with each element
The amount of time users spend actively engaged with each specific element or page within your Interactive Paper experience. This is measured in seconds and helps identify which content holds user attention.
The first interaction point — either the first button press or the initial activation of the NFC chip. This represents the initial point of contact between a user and your Interactive Paper, whether through:
- NFC chip tap
- QR code scan
- Dynamic link click
- Direct URL access
Unique URLs created for different distribution channels or recipients. Each dynamic link can be tracked separately to measure performance across:
- Different marketing channels
- Individual sales representatives
- Specific geographic regions
- Various campaign phases
Interactions initiated through QR code scanning. The system tracks each scan as a distinct interaction type, allowing you to compare QR code performance against NFC taps and dynamic links.
A dedicated custom-built web tool created specifically for your project. These specialized interactive features are developed for your campaign and tracked separately to measure performance.
Videos may be labeled as "3D experiences" to enable future upgrades or last-minute 3D activations. This flexible labeling allows for campaign evolution without restructuring the tracking system.
Each interactive element is assigned a position number (1, 2, 3, etc.) that identifies its location or order on the page. Position tracking shows which buttons or elements receive the most interactions, helping you understand user preferences and navigation patterns.
The official launch date of your campaign. This date serves as the dividing line between testing phase and live campaign data. All interactions before this date are classified as testing and excluded from production reports. This ensures testing does not distort results, which is particularly important in pharmaceutical campaigns where sales teams test extensively before client meetings.
Engagement that occurs before the target date, typically from internal testing, quality assurance, or sales team preparation. These interactions are tracked but segregated from official campaign metrics.
All engagement occurring after the target date. These interactions constitute your official campaign data and are included in all standard reports.
Advanced tracking is available only for users who agree to personal data use (personalized tracking). This mode gives deeper insights into user behavior.
The report distinguishes between different levels of user consent for data collection:
: Minimal data collection without personal identifiers
: Tracks tool usage without linking to individual users
: Associates interactions with individual user sessions
: Includes geographic data such as city, region, and country
: Full data collection including all user journey details and personalization information. This level provides the deepest insights into user behavior patterns.
When users consent to location tracking, the report includes:
- Country
- Region/State
- City
- Timezone
This data helps understand geographic distribution and regional performance.
Technical data automatically collected about user devices:
- Operating System (iOS, Android, Windows, etc.)
- Browser Type (Chrome, Safari, Firefox, etc.)
- Device Type (mobile, desktop, tablet)
- Device Model (for mobile devices)
- Browser Language
The connection between users and specific campaigns or products. One user can be associated with multiple products and campaigns if they interact with various materials from your organization.
The relationship between user interactions and specific products or campaign elements. This tracking shows:
- Which products generate the most engagement
- Cross-product user journeys
- Campaign-to-campaign user flow
Users who create multiple sessions, indicating they return to your content after their initial interaction. Identified by comparing total users against total sessions.
Each interaction is classified as either:
- : Real user engagement with live campaign materials
- : Internal testing or quality assurance activities
Only production environment data appears in standard reports.
- : Products, campaigns, or users marked as "removed" are automatically excluded from reports
- : Campaigns flagged as demonstrations are excluded from production reports
- : Extremely long duration activities (beyond reasonable thresholds) are automatically filtered out to prevent skewed averages
All metrics can be filtered by specific date ranges to analyze:
- Daily performance
- Weekly trends
- Monthly comparisons
- Custom periods
View metrics for specific products within a campaign to compare performance across different materials or offerings.
Analyze data at the campaign level to measure overall initiative success.
For organizations running multiple campaigns, team-level filtering provides aggregate views across all associated campaigns.