Let's Interact — FAQ

Let's Interact — FAQ

Let's Interact Creator Platform — Frequently Asked Questions

Everything you need to know about using the  Let's Interact Creator Platform  to create, manage, and track your interactive marketing campaigns.


Getting Started

What is the Let's Interact Creator Platform?
The Let's Interact Creator Platform is a self-service web application where you can create, manage, and analyze interactive marketing campaigns. It connects physical products (like Interactive Paper, postcards, and QR codes) with digital interactive experiences — allowing you to design content, configure tracking, and measure engagement all in one place.
The platform is built by  Interactive Paper GmbH , a Vienna-based company founded in 2018 that specializes in NFC-enabled paper products merging physical and digital marketing.
Who is this platform for?
The Creator Platform is designed for marketing professionals, agencies, and businesses of any size who want to bridge physical and digital marketing. Typical users include brand managers running direct mail campaigns, event organizers creating interactive materials for trade fairs, sales teams sending personalized outbound collateral, and agencies managing campaigns on behalf of their clients.
How do I create an account?
Go to  creator.letsinteract.com  and click Sign up. You can register using:
  • Email — enter your email address, then fill in your first name, last name, and password
  • Google — sign in with your Google account
  • LinkedIn — sign in with your LinkedIn account
  • Microsoft — sign in with your Microsoft account
After registration, you'll be asked to verify your email with a verification code sent to your inbox.
Is the platform free to use?
Creating an account and setting up campaigns is free. You only pay for the physical products and services you order (e.g., postcards, Interactive Paper, distribution). Some digital-only products like QR Code and Link are completely free, so you can build a fully functional campaign at zero cost if you only need digital touchpoints.
What does the main dashboard look like?
After logging in, you see the Campaigns dashboard — a card-based overview of all your campaigns. Each card shows the campaign name, a product image, a status badge (Draft, Demo, Declined, etc.), and a "Manage" button. The left sidebar gives you quick access to four main sections:
  • Campaigns — your campaign overview and list of all campaigns
  • Data Dashboard — analytics and reporting across all campaigns
  • Audience — your contact and recipient database
  • Settings — account, team, and company settings
The sidebar also lists all your campaigns individually for quick navigation, and there's a global search function (Cmd+K / Ctrl+K) to quickly find anything.
What browsers and devices are supported?
The Creator Platform is a modern web application built with SvelteKit and works in all major browsers (Chrome, Firefox, Safari, Edge). It is optimized for desktop use. The interactive content that your audience sees on the other hand is fully mobile-optimized and works on all smartphones and tablets.


Creating a Campaign

How do I create a new campaign?
Click the "+ New Campaign" button on the dashboard or in the sidebar. You'll be asked to enter:
  • Campaign name — a descriptive name for your campaign (you can rename it later)
  • Description (optional) — a short summary of what this campaign is about
  • Discount code (optional) — if you have a partner or promotional discount code
Then click "Create campaign" to start the guided setup wizard.
What are the steps in the campaign setup wizard?
The campaign wizard guides you through up to 9 steps (the number of steps may vary depending on your product selection):
    Goals — choose what you want to achieve: Increase brand awareness, Boost sales, Quality leads, Improve engagement, or Market research. You can select multiple goals.
    Use Case — select the context for your campaign (see below for the full list).
    Products — choose your product type and language.
    Distribution — configure how your products will be delivered. This step can be skipped.
    Experience — define the digital experience for your audience.
    Content — set up the interactive content elements.
    Design — customize the visual design and branding.
    Tracking — configure your data tracking and reporting preferences.
    Launch — review everything and launch your campaign.
A progress bar at the top shows your current step, and a "steps remaining" counter helps you track completion. You can navigate between completed steps at any time.
What use cases are available?
The platform offers 12 predefined use cases to help tailor your campaign:
  • Fair — trade show and exhibition materials
  • Event — event-specific marketing collateral
  • Congress — conference and congress handouts
  • Mailing — direct mail campaigns
  • Invitation — interactive invitations
  • Product Presentation — product demos and showcases
  • Internal Use — internal communications and training
  • Internal Presentation — internal decks and materials
  • Christmas Card — seasonal and holiday mailings
  • Workshop — workshop and seminar materials
  • Outbound Sales — sales prospecting collateral
  • Others — anything that doesn't fit the above categories
What products can I choose?
There are three main product categories:
1. Interactive Paper — physical NFC/touch-enabled paper products:
  • Letter — from €0.28/pcs — personalized letters with integrated digital experiences
  • Postcard — from €0.10/pcs — engaging postcards that bridge print and digital
  • Interactive Paper Touch A5 — upon request — NFC paper in A5 format (148mm x 210mm) with capacitive touch technology
  • Interactive Paper Touch A4 — upon request — NFC paper in A4 format (297mm x 210mm) with capacitive touch technology
  • Interactive Paper Scan — upon request — QR-code based interactive paper for augmented reality campaigns
  • Interactive Paper Tap Classic — upon request — NFC-enabled paper in the classic format
  • Interactive Paper Tap Premium — upon request — premium NFC-enabled paper
2. QR Code — free — generate branded QR codes that link to your digital interactive content. No physical product required.
3. Link — free — create direct links to your digital experiences. Ideal for sharing via email, social media, or embedding on websites.
What is the difference between Touch, Tap, and Scan products?
These refer to different technologies embedded in the Interactive Paper:
  • Touch — uses capacitive touch technology. The user touches specific areas on the paper to trigger digital content. Achieves an average 18% response rate with an average 4:42 minutes of brand interaction time.
  • Tap — uses NFC (Near Field Communication) technology. The user taps their smartphone on the paper to access content. Achieves approximately 36% average response rates.
  • Scan — uses QR code technology. The user scans a QR code on the paper with their phone camera. Achieves approximately 12% average response rates. The most affordable option.
What languages are supported?
The platform supports 40+ languages for your interactive content, including: English (US & UK), German (Formal & Informal), French (Formal), Spanish (Formal), Italian, Dutch, Chinese (Formal), Japanese (Polite), Portuguese (Formal), and many more. You can search for your desired language in the search bar during product setup.
What are the distribution options?
When ordering physical products, you have two distribution options:
  • Delivery (CIP) — from €0.04/pcs — your order is delivered to your specified location. You handle distribution to recipients yourself. Ideal when you want to hand out materials at events or fairs.
  • Mailing — from €0.36/pcs — we mail your Interactive Papers directly to your recipients. You upload the recipient list in the Audience section and we handle the entire fulfillment. Ideal for direct mail campaigns.
This step is optional — you can skip it during setup and configure it later, or not at all if you're using digital-only products (QR Code or Link).
What is a discount code and where do I enter it?
If you've received a discount code from your account manager or through a partner, you can enter it in two places:
  • On the initial campaign creation page in the "Discount code (optional)" field
  • On the Products step of the wizard under "Have a discount code?"
The discount will be applied to your order pricing. If you don't have a discount code, simply leave the field empty.
Can I order a print-ready sample before production?
Yes. During the Products step, you'll see the option "Print-ready sample before production?" for €50.00. Selecting "Yes" means you'll receive a physical proof of your product before the full production run starts. This is recommended for larger orders or when you need to verify colors, layout, and overall quality with stakeholders before committing.
Can I add multiple products to one campaign?
Yes. On the Products step, after adding your first product, you'll see an "+ Add another product" option. This lets you include different product types (e.g., both a Postcard and a QR Code) or different language versions within the same campaign. Each product can have its own interactive content and tracking configuration.
Can I rename my campaign after creating it?
Yes. You can rename your campaign at any time by clicking the campaign name at the top of the campaign page (look for the "Click to rename" tooltip), or by going to the campaign's Settings tab and editing the Name field.


Interactive Content

What types of interactive content can I create?
The platform offers a catalog of 9 interactive content types:
  • Video — embed a video player to introduce customers to your brand or showcase products. Ideal for product launches and brand storytelling.
  • Quiz — create attractively designed quizzes with results pages displayed depending on the correctness of answered questions. Great for engagement and gamification.
  • Form — build interactive, user-friendly contact forms to collect leads, feedback, or registrations. Perfect for lead generation campaigns.
  • Menu — add navigation menus with buttons linking to different pages, URLs, or content sections. Useful for creating a hub linking to multiple resources.
  • Redirect — automatically redirect users to a specific URL. Useful for driving traffic to a landing page or website.
  • 3D — display 3D models or augmented reality experiences. Create stunning immersive product demonstrations.
  • App Store Redirect — automatically detect the user's device (iOS or Android) and redirect them to the correct app store. Useful for app download campaigns.
  • PDF Viewer — display PDF documents in a dedicated fullscreen viewer. Ideal for catalogs, brochures, or technical documentation.
  • Custom — fully custom interactive content programmed according to your specific requirements. Contact the team for a custom build.
Can I combine multiple content types in one product?
Yes. You can add multiple interactive content elements to a single product. For example, you could create a Menu as the main landing page that links to a Video, a Form, and a PDF Viewer — giving your audience multiple paths to engage with your content.
Can I have the interactive content created for me?
Yes. On the Interactive Content tab, you'll see a banner offering: "Want us to create the Interactive Content for you?" — this is an optional managed service (upon request) where the Let's Interact team designs and sets up all interactive content for your campaign. You focus on your goals and messaging, while the team handles the technical setup. Click "Enable service" to request this option.
What are Themes and how do I use them?
Themes let you define a consistent visual style for your interactive content. In the Themes panel on the right side of the Interactive Content tab, you can:
  • Set brand colors (primary, secondary, background)
  • Choose fonts (e.g., Roboto, or your custom brand font)
  • Create multiple themes for different brands or campaign styles
Themes are applied across all interactive content within a campaign, ensuring a cohesive brand experience. Click "+ New theme" to create additional themes.
How do I preview my interactive content?
There are several ways to preview your content:
  • Demo button — click the "Demo" button next to your product name on the Interactive Content tab to see the live experience in a new window
  • Share link — click the share icon to generate a preview link you can send to colleagues for review
  • Copy link — click the copy icon to copy the direct URL to your clipboard
The preview shows exactly what your audience will see when they interact with the physical product.
What is the iOS Experience?
The iOS Experience is a dedicated view that shows how your interactive content will appear on Apple devices (iPhone and iPad). Since iOS handles NFC interactions slightly differently than Android, this preview ensures your content looks and works perfectly on both platforms. You can access and edit it from the Interactive Content tab.
Can I filter and sort my interactive content?
Yes. On the Interactive Content tab, you'll find Filter and Sort options above your content list. This is especially useful when you have many content elements within a single campaign and need to find or organize them quickly.


Design

What is the Design tab?
The Design tab is where you customize the visual appearance of your physical product (the paper, postcard, or letter). This is separate from the interactive content design — it's about how the physical printed piece looks. You can upload your artwork, adjust layout, and prepare the design for print production.
Can I upload my own design files?
Yes. You can upload your own print-ready design files for the physical product. The platform provides templates and specifications for each product format to ensure your design meets the printing requirements.


Analytics & Tracking

What analytics does the Data Dashboard provide?
The Data Dashboard gives you a comprehensive view of your campaign performance with six analytical tabs:
  • General — overall KPIs including: Interactions, Sessions, New Users, Unique Active Users, Avg. Interactions per Active User, Avg. Interactions per Session. Includes Date Analysis (timeline chart) and Daytime Analysis (when users engage most).
  • Attention — metrics on how long and how deeply users engage with your content
  • Geolocation — geographic data showing where your users are located (city, country, and other location metrics)
  • Interactive Content — detailed click and interaction data from your specific content elements and buttons
  • User — individual user behavior, sessions, and journey tracking
  • Audience — demographic and audience-level insights
How do I filter analytics data?
The Data Dashboard offers several filters in the top bar:
  • Campaign — filter by specific campaign or view all campaigns
  • Product — filter by specific product within a campaign
  • Cookies — toggle between cookie-based (On) and cookieless tracking views
  • Outlier Filter — set to Default or customize to exclude unusual data points
  • Date Range — choose a time period (e.g., Last 90 days, custom range)
What tracking options are available?
In your campaign settings under Reporting, you can enable or disable five levels of tracking:
    Basic data tracking — how many times a product was used, at what time, and for how long. No cookies required. This is the most privacy-friendly option.
    Interactive Content data tracking — click data collected from your interactive content elements and buttons. See which content users engage with most.
    Usages tracking — cookie-based tracking to see how many unique people accessed your product and how many times. Enables returning-user analysis.
    Location tracking — uses a combination of anonymized IP addresses and Google Analytics to track the location (city, country) of users. Requires "Usages tracking" to be active.
    Lead tracking — track individual user behavior across different sessions. If you have a form or personalized product, you can see each user's detailed behavior and journey.
Important: Configure your tracking options before launching your campaign. If tracking options are disabled at launch, that data will not be collected and cannot be recovered afterwards.
Is tracking GDPR-compliant?
The platform offers flexible tracking levels so you can choose the approach that fits your privacy requirements. Basic data tracking requires no cookies and collects no personal data. Higher levels (like Usages and Location tracking) use cookies and anonymized IPs. You are responsible for ensuring your campaign's tracking configuration meets your organization's GDPR and privacy policy requirements. Consult your data protection officer if unsure.
What is the difference between cookie-based and cookieless tracking?
In the Data Dashboard, you can toggle Cookies On/Off to switch between two views:
  • Cookies On — shows data enriched with cookie-based tracking (unique users, returning users, session data). Requires Usages tracking to be enabled.
  • Cookies Off (Default) — shows only basic interaction data without any cookie-based metrics. Suitable when you want a privacy-first view of your data.


Campaign Management

What do the campaign status badges mean?
Each campaign card on the dashboard shows a colored status badge:
  • Draft (blue) — the campaign is still being set up and has not been submitted for production
  • Demo (pink) — a demonstration campaign for testing and showcasing purposes
  • Declined (red) — the campaign submission was not approved. Contact support for details and next steps.
The "steps remaining" indicator in the top right corner of the campaign view shows how many setup steps still need to be completed before you can launch.
What is Link Protection?
Link Protection is a security feature found in campaign Settings → Security. When enabled, only users who interact with the physical product (e.g., tap an NFC chip or scan a QR code) can access the digital content. This prevents people from simply sharing the URL or bookmarking it for direct access without the physical product. It's useful when you want to ensure exclusivity of the digital experience to recipients of the physical material.
Can I edit a campaign after it has been launched?
Yes. One of the key benefits of the platform is that you can modify your interactive content at any time — even after the physical products have been printed and distributed. This means you can update videos, change form fields, swap out PDFs, or adjust your digital experience without reprinting anything.
How do I launch a campaign?
Once all required steps in the wizard are completed, the "Launch Campaign" button in the top right corner becomes active. Click it to submit your campaign for production. Before launching, make sure all your tracking options are configured, your interactive content is finalized, and your design is approved.
Can I search for campaigns?
Yes. Use the search bar at the top of the sidebar or press Cmd+K (Mac) / Ctrl+K (Windows) to open the quick search. You can search by campaign name to quickly navigate to any campaign.


Audience & Contacts

What is the Audience section?
The Audience section is a built-in contact database where you can manage your campaign recipients. It includes 26 data columns covering:
  • Personal info: Salutation, Title (pre/post), First Name, Last Name, Gender
  • Company info: Company, Department
  • Address: Street, Street No., Address Line 2, Postcode, City, Country
  • Contact details and custom fields
You can customize which columns are visible using the Columns dropdown (showing/hiding any of the 26 available fields).
Can I import contacts?
Yes. Click the "Import" button in the top right of the Audience section to upload your contact list. This is especially important when using the Mailing distribution option, where recipient addresses need to be uploaded for direct mail fulfillment.
Can I filter contacts by campaign or interaction?
Yes. The Audience section has two main filters:
  • Campaign — filter contacts to show only recipients of a specific campaign
  • Interactions — filter by interaction status (e.g., "All" to see everyone, or filter for those who have/haven't interacted with your content)


Account & Settings

How do I update my profile?
Go to Settings → Account → Personal Information to update your first name, last name, or email address. Click "Update profile" to save changes. You can also change your password under the Password sub-tab.
How do I manage my team?
Go to Settings → Team where you'll find three sub-sections:
  • General — set your team name and department (e.g., Sales, Marketing)
  • Plan — view and manage your subscription plan
  • Collaborators — invite team members by email, manage roles, and control who has access to your campaigns
Teams allow multiple people in your organization to collaborate on campaigns within the same workspace.
How do I update my company information?
Go to Settings → Company to edit your company details:
  • Company Information — company name, street address, ZIP code, city, country, and VAT ID
  • Business Details — your industry (e.g., Retail, Healthcare, Technology, etc.)
This information is used for billing and may appear on invoices.
Can I switch between teams?
Yes. If you belong to multiple teams or organizations, you can switch between them using the team selector at the bottom of the sidebar, which shows your current team name and your user name.


Pricing & Billing

How is pricing structured?
Pricing is per-piece and depends on the product type, quantity, and any additional services:
  • Letter — from €0.28/pcs
  • Postcard — from €0.10/pcs
  • Interactive Paper Touch/Tap/Scan — upon request (custom quotes)
  • QR Code — free
  • Link — free
  • Delivery (CIP) — from €0.04/pcs
  • Mailing — from €0.36/pcs
  • Print-ready sample — €50.00 per sample
Volume discounts may apply for larger orders. Contact your account manager or the sales team for a custom quote.
Do I need a subscription?
The platform operates on a campaign-based pricing model — you pay for the products and services you use. Subscription plans are available under Settings → Team → Plan for teams that need additional features or higher usage levels. Contact the sales team for details on available plans.
Where can I apply a discount code?
You can enter a discount code in two places: during initial campaign creation in the "Discount code" field, or on the Products step under "Have a discount code?" — the discount is then applied to your order total.


Technical & Integration

Does the platform offer an API?
Yes. The Let's Interact platform provides a powerful API for seamless integration with third-party services and your existing tech stack. This allows you to automate campaign creation, sync data, and integrate with CRM systems or marketing automation tools. Contact the team for API documentation and access.
Can I use the platform with my existing CRM?
Yes. Through the API and integrations, you can connect the platform with CRM systems like Salesforce, HubSpot, and others. This enables automatic syncing of lead data collected through your interactive content forms directly into your CRM. Contact the team for integration support.
Are the physical products environmentally friendly?
Yes. Interactive Paper products are made from environmentally friendly materials with FSC and Ecolabel certifications. The company claims that their approach requires 93% less paper than traditional advertising for comparable impact. All materials are standard paper-waste recyclable.


Support

Where can I get help?
There are several ways to get support:
  • "Need help?" button — available on every step of the campaign setup wizard
  • Email — reach the Interactive Paper team at  office@interactivepaper.com 
  • Website — visit  interactivepaper.com  for more information
  • Business hours — Monday to Friday, 9:00 AM – 6:00 PM (CET)
Can I try the platform before committing to a campaign?
Yes. You can create a free account, explore the entire interface, and set up campaigns in Draft mode without any commitment or payment. Products like QR Code and Link are completely free, so you can create a full end-to-end campaign at no cost to test the platform. A Demo campaign is also available on your dashboard as a reference for what a completed campaign looks like.
What if my campaign is declined?
If your campaign shows a "Declined" status badge, this means something needs to be adjusted before it can go into production. Contact the support team at  office@interactivepaper.com  for specific feedback on what needs to change. You can then edit your campaign and resubmit it.
Can I get a managed service for the entire campaign?
Yes. If you prefer a fully managed approach, the Interactive Paper team can handle your entire campaign — from defining campaign objectives and designing the paper to creating all interactive content and setting up tracking. This is available upon request. Campaign experts will help suggest configurations and features that best fulfill your needs.