Cookie and Privacy Policy
The Data Report
When using the Interactive Paper as an advertising measure in combination with the "Data Report," we use cookies to track user behavior on the Interactive Paper. This provides in-depth insight into the performance of the campaign. You can access the data report inside the Interactive Paper Management Platform. Log in and go to "Data Report." Select your campaign and product to see the performance data.
Demo of the Cookie Page
Here you can find an example of how that looks.
The Cookie & Privacy Policy of Interactive Paper GmbH is designed to provide maximum flexibility in analytical data with minimal implementation of subprocessors, the exclusion of third parties, and maximum compliance. Therefore, we have made it possible to choose inside the Data Report what will be tracked and what will not. There are three layers, as we call them, that are engaged when a campaign is running. Each layer can be activated and deactivated by either you, the customer, or the user of the Interactive Paper.
Layer 1: Anonymous click behavior
Layer 2: Usage and location data
Layer 3: Personally identifiable data
Layer 1
Basic data trackig
By activating "Basic data tracking," you get insights into how many times an Interactive Paper button was pressed, at what time, and for how long the Interactive Paper was used. There is no cookie data tracked for this feature.
Layer 1
Webtool data tracking
By activating "Web Tool tracking," you can see the click data collected by the web tools and buttons. Here is the data that is being collected through the cookie tracking per Web Tools:
Quiz: clicks and answers per question, time
Survey: answers and results by time, time spent
Video: watch time
Tile menu: clicks by time, time spent
Layer 2
Usages tracking
By activating "Usage tracking", cookie data is stored from the users and you can see how many people accessed the Interactive Paper and how many times.
Layer 2
Location tracking
When activating "location tracking," we use the anonymized IP addresses of the user to track the user's location (zip code, city, and country).
Layer 3
Lead tracking
By activating this feature, you can track the behavior of your users on the Interactive Paper by their name. There are two ways of doing this.
Personalized tracking: either you use the feature "personalized tracking" which can be purchased.
Contact form: you can use the contact form Web Tool to collect lead data.
In this sense, "Lead tracking" needs to be activated if you use a contact form.
If the tracking is completely deactivated, no Pop-Up will appear to show the data processing consent.
Choose what is being tracked
You can choose inside the Interactive Paper management platform what data is being tracked for your product/campaign. Log into your account ⟶ Campaigns ⟶ Manage ⟶ Manage ⟶ Tracking. Here you can activate and deactivate the different tracking layers.
Cookie and tracking consent
Depending on what was activated by you as a customer, the experience looks different. Below you can see the different layers showing, depending on what you choose to track. This window is prompted the first time using an Interactive Paper. It gives the user full freedom to choose between the different tracking options. Also, it is compliant with almost all general data protection and privacy laws.
Below, you can see the different choices the user has to accept or reject the terms for tracking.
Below, you can see that the user always has the option to delete the data collected through the set cookie on the mobile device by simply clicking "Delete my data".
Cookie & Privacy Policy
You can find the cookie & privacy policy that is shown on the Interactive Paper in the following document. The details are outlined within the policy. Depending on your selection, the cookie & privacy policy may change.details are outlined within the policy. Depending on your selection, the cookie & privacy policy changes.
The Policy
Integrate your own tracking
If you want to integrate your own tracking tools, there is an option to integrate your own tracking link. In this case, a Data Processing Agreement needs to be signed between us and you. Please contact your Project Manager for more details.
Testing the cookie banner
If you want to test the functionality of the cookie banner for yourself, you can use the Interactive Paper. It's important to access it directly via the Interactive Paper to understand the functionality properly. The banner only pops up one time; after that, the settings are stored in the browser cookies. To delete the browser cookies and reset the banner, you can follow these steps:
Android:
- Chrome: Open the Chrome app, tap on the three dots in the upper right corner to access the menu, then go to "Settings" > "Privacy and security" > "Clear browsing data." Here, select "Cookies and site data" along with any other data you wish to clear, then tap "Clear data."
- Firefox: Open the Firefox app, tap on the three dots in the lower right corner to access the menu, then select "Settings" > "Delete browsing data." Choose "Cookies" and any other data you want to remove, and then tap "Delete browsing data."
- Samsung Internet: Open the Samsung Internet app, tap on the three lines at the bottom right to open the menu, then select "Settings" > "Privacy and security" > "Delete browsing data." Choose "Cookies and site data" along with any other items you want to delete, and tap "Delete."
iPhone:
.1Open the "Settings" app on your iPhone.
.2Scroll down and tap on "Safari" to open the Safari settings.
.3Scroll down to the "Privacy & Security" section and tap on "Clear History and Website Data."
.4A confirmation message will appear. Tap "Clear History and Data" to confirm.
Additional Step for iPhone Users:
- To delete the App Clip from your device, go to the app library, scroll to the very bottom, long press on the Interactive Paper App Clip, and choose delete.
Integrate your own Cookie & Privacy Policy
Alternatively, you can integrate your own Cookie & Privacy Policy. Please contact your Project Manager for more details.